Urbana is revolutionizing real estate in Israel, crafting exceptional projects that redefine skylines and elevate urban living. With bold concepts, meticulous attention to detail, and an unwavering commitment to quality, we transform ordinary spaces into iconic landmarks that set new industry standards.
Every Urbana project residential or commercial is more than just a building; it’s a story. A story of visionary design, expertly integrated into its urban surroundings. A story of strategic locations, chosen for their potential to enhance communities. And most importantly, a story of success, where innovation and precision come together to deliver extraordinary results. Urbana’s signature style is already shaping dozens of pivotal
locations across Israel, leaving a mark of distinction and excellence. As we continue to grow, we remain committed to identifying the next opportunities to enhance Israel’s skyline with transformative
developments that inspire and endure.
At Urbana, we believe in the power of people and the connections that unite them. Our core values drive us to innovate and lead transformative
projects in construction and development. Backed by robust
financial strength, Urbana has become a cornerstone of Israel’s evolving skyline, shaping the future with every project we undertake.
In 2012, Baruch Blau established Terra (formerly Hitchadshut-
Renewal), positioning himself as a trailblazer in Jerusalem’s urban renewal scene. The company quickly gained traction, achieving
national prominence with numerous projects across Jerusalem and
other cities in Israel. Its rapid success earned Terra a place on the
prestigious Duns 100 list, alongside multiple industry accolades.
Blau simultaneously founded B. Blau Holdings, later rebranded as
Urbana, to focus on income-generating developments and assets.
In 2023, with a vision to prioritize innovation, he launched the
cutting-edge Urbana, ushering in a new era of groundbreaking
projects that set fresh benchmarks in the real estate industry.
Urbana combines ambitious vision with meticulous attention to
detail, advancing unique projects across Israel while maintaining the
warm, personalized service that defines its client relationships.
Baruch Blau is also the cofounder of Into, a company he launched
with Dov Kotler, former CEO of Bank Hapoalim. Like his other
ventures, Into experienced remarkable growth and is now publicly
traded on the Tel Aviv Stock Exchange.
Urbana integrates a portfolio of highly successful real estate
enterprises, boasting an impressive array of projects in Israel and
abroad, solidifying its position as a leader in the field.
In 2012, Baruch Blau established Terra (formerly Hitchadshut- Renewal), positioning himself as a trailblazer in Jerusalem’s urban
renewal scene. The company quickly gained traction, achieving national prominence with numerous projects across Jerusalem and other cities in Israel. Its rapid success earned Terra a place on the
prestigious Duns 100 list, alongside multiple industry accolades.
Blau simultaneously founded B. Blau Holdings, later rebranded as Urbana, to focus on income- enerating developments and assets. In 2023, with a vision to prioritize innovation, he launched the cutting-edge Urbana, ushering in a new era of groundbreaking projects that set fresh benchmarks in the real estate industry.
Urbana combines ambitious vision with meticulous attention to detail, advancing unique projects across Israel while maintaining the warm, personalized service that defines its client relationships.
Baruch Blau is also the cofounder of Into, a company he launched with Dov Kotler, former CEO of Bank Hapoalim. Like his other
ventures, Into experienced remarkable growth and is now publicly traded on the Tel Aviv Stock Exchange.
Urbana integrates a portfolio of highly successful real estate
enterprises, boasting an impressive array of projects in Israel and
abroad, solidifying its position as a leader in the field.
Building up Israel’s future skyline with exclusive, high-end projects
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