Built in conjunction with Indigo Menivim Group, the brand-new Efrat  Center Mall boasts 15,000 square meters of business, recreation and  commerce. The mall is situated in the heart of a dynamic, rapidly-  growing neighborhood and attracts shoppers and visitors from the  entire region.  Efrat Center was built to Urbana’s highest standards and offers every  proprietor, shopper and visitor the ultimate shopping experience. The mall brings together many of Israel’s popular chain stores and public services among them B Pharm, Shuk HaIr, Nitzat Haduvdevan,  Nechama Bakery, Katsefet, and both Meuhedet and Clalit health funds.